South Korea's Samsung Electronics Co Ltd reveals that it is aiming to treble smartphones shipments this year to more than 18 million units as the second biggest cellphone maker scrambles to make a mark in the fast growing smartphone market. Beefing up smartphone offerings is a key challenge faced by Samsung this year and its home rival LG Electronics Inc, which together account for more than 30 percent of the overall cellphone market yet hold very small pieces of the smartphone market. Head of Samsung's mobile division, Shin Jong-kyun has announced that there will b a big change in our smartphone strategy this year. They are planning to improve the hardware offerings as well as beefing up content, applications, services. Samsung, holding 20 percent share of the global mobile phone market but only about 3 percent of the smartphone market, will now come up to promote its own open smartphone platform Bada, which has received little attention from handset vendors and developers since being launched late last year. It must be noted that traditional mobile phone makers have lost ground to Apple's iPhone and Blackberry-maker Research in Motion in the lucrative smartphone market. Last year, Samsung sold 227 million mobile phones and now its aim is to grow faster than the broader market by selling about 260-270 million phones this year. Shares in Samsung were unchanged at 777,000 won by 0240 GMT, versus a 0.2 percent drop in the wider market.
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