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London Fashion Week: Burberry broad casts catwalk in 3D

Added on :24-Feb-10 05:08 PM

British fashion label Burberry made history as it broadcasts its catwalk show live in 3D. The 154-year-old brand streamed the new collection from five simultaneous private shows in New York, Paris, Dubai, Tokyo and Los Angeles. The guests abroad sported retro red and green glasses, enjoying a simulation front row experience, the red carpet was dotted with stars. Kate Hudson, dazzling in a bottle green sequin dress was seen chatting with backstage presenter Greg James and no doubt viewers all over the world greatly appreciated the 3D view.  Twilight star Kirsten Stewart, fashionista Mary-Kate Olsen and Claire Danes were among the celebrities that gathered in the hall waiting to watch Christopher Bailey's inspired creations. Anticipation inside reached fever pitch, the lights went out, music queued and models showed off a military inspired collection, entitled Burberry Cadette Girls. One key piece stood out, will rock the fashion elite next season – The Burberry coat. This season was more focused on texture. From leather to sheepskin, belted and embellished, out wear is a must have to be seen in. The label's website broad casted the show on its website for all Burberry fans across the World. Bailey, the label's chief creative officer, said: 'We are very excited we are hosting the first ever truly global fashion show'. He said '3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together.' Bailey has made selected outerwear and accessories from the upcoming collection to be available on order from their website immediately after the show took place. The decision to broadcast the show in 3D was inspired by the success of James Cameron's latest epic, Avatar, as well as Sky's plan to show weekly 3D football matches in pubs from April.

 

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